RS Home
REAL SIMPLE Home​
​
Real Simpe's annual idea home provides a space for the team to bring the brand to life with inspiring design ideas and smart organizational strategies. Our goal was to create spaces that were both aspirational and at the same time totally attainable.
​
For the first four years, I selected a diverse team of designers and influencers to participate and work with our team to create their vision within each space. Once installation was complete, I wrote the 20-page feature story that launched each year's home in the October issue.
Gifting
Holiday Gift Guides​
​
At Real Simple, I spearheaded the annual holiday gift guides, which typically featured more than 50 gifts (often closer to 100) selected during a four-month long curation process with other members of the RS staff and summer interns. I then wrote and edited the text.
Cleaning
Cleaning Features & FOBs
​
Real Simple's motto is "Life Made Easier" and I approached the topic of cleaning with that in mind. How can we speed up this process and empower the reader with knowledge she can use going forward?
Organizing
Organizing Features & FOBs​
​
Tapping into my contact list of professional organizers across the country, I produced stories that helped readers cut through the clutter and simplify their spaces.
Decorating
Design Features & FOBs
​
I produced stories that provided tips from design professionals around the country to solve decorating dilemmas or share trends and ideas the Real Simple reader could incorporate in her own home.