REAL SIMPLE Home
This annual idea home provides a space for the team to bring the brand to life with inspiring design ideas and smart organizational strategies. Our goal was to create a home that is aspirational and at the same time totally attainable.
For the first four years, I selected a diverse team of designers and influencers to participate and work with our team to create their vision within each space. Once installation was complete, I wrote the 20-page feature story that launched each year's home in the October issue.
Holiday Gift Guides
I spearheaded the annual holiday gift guides, which typically featured more than 50 gifts (often closer to 100) selected during a four-month long curation process with other members of the RS staff and summer interns. I then wrote and edited the text.
Cleaning Features & FOBs
Real Simple's motto is "Life Made Easier" and I approached the topic of cleaning with that in mind. How can we speed up this process and empower the reader with knowledge she can use going forward?
Organizing Features & FOBs
Tapping into my contact list of professional organizers across the country, I produced stories that helped readers cut through the clutter and simplify their spaces.
Design Features & FOBs
I produced stories that provided tips from design professionals around the country to solve decorating dilemmas or share trends and ideas the Real Simple reader could incorporate in her own home.